Our Mission
The legal industry is broken – outdated, overpriced, and structurally rigged against innovation and access. Today, 92% of low-income households can’t afford legal help, and meaningful reform is blocked by laws that prohibit non-lawyers from owning or operating law firms.
This shuts out entrepreneurs and business leaders who drive real change. At the same time, firms are confined by state-level regulations that make it hard to scale across jurisdictions, limiting competition and protecting inefficiency. While other industries have embraced technology, law firms are still stuck in the past – reliant on paper, billable hours, and outdated systems.
Our mission is to change that. By equipping law firms with cutting-edge AI and world-class operations, we will push the industry 10 years forward – delivering faster, better, and more affordable legal services at scale.
To put things into perspective: Since there are only a few law firms that dominate each state, if we push just one major PI firm to dominate in each state, we can raise the bar of competition and brute force massive change and unlock a legal system that works for everyone, not just the wealthy.
About Us
Our Mission
The legal industry is broken – 92% of low-income households can’t afford legal help, while outdated laws block innovation by preventing non-lawyers from owning firms.
This shuts out entrepreneurs who drive real change. State regulations make scaling impossible, protecting inefficiency over competition. While other industries embrace technology, law firms stay stuck with paper, billable hours, and outdated systems.
We will push the industry 10 years forward with cutting-edge AI and world-class operations – delivering faster, better, more affordable legal services at scale.
About Us
Our Core Values
We push ourselves to grow every day. We take full responsibility for our lives and choices. That means taking care of our mental, physical, and emotional health so we can consistently show up at our best.
Care for Ourselves
We work as one team. No internal competition, no egos. We help each other win and give honest feedback when something’s off. If one of us fails, we all do. If one of us wins, we all benefit. When someone needs something, do it better and faster than expected.
Care for Our Team
Swans exists because a group of people believed in the vision and put skin in the game. When the company wins, we all win.
Care for Swans
Clients trust us to solve the right problems, not just follow instructions. That means delivering practical, effective solutions that actually move the needle.
Care for Our Clients
We are on a mission to create a more just and equitable society by making legal services accessible across all income levels.
Care for Our World
We’ve invested over $100,000 in our team’s development in 2025 – from advanced AI certifications to executive coaching programs. Your growth isn’t just encouraged, it’s funded. We’re building the next generation of industry leaders, and that investment starts on day one.
Constant Growth
We provide comprehensive health and wellness support because peak pertormance requires peak health. Every team member receives a Whoop fitness tracker and monthly wellness allowances to optimize their physical and mental well-being.
Complete Wellness Support
Quarterly team meetings in stunning European locations – completely covered by the company. We bring our remote team together in inspiring locations because the best ideas happen when great minds connect in person.
Work Trips
How We Care For Our Team.
“From the moment I joined Swans I knew this was the place for me.
Not only are the growth opportunities limitless but I get encouraged and supported by the team to dream bigger, aim bigger, and achieve bigger.”
Santiago Prats
Business Technology Consultant
